MASS MEDIA AND PRESS: ITS ROLE IN OUR SOCIETY

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Mass Media gives you social awareness
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Mass Media gives you social awareness you ought to know what’s socially acceptable from you in the society. You ought to act therein manner. It can be causing radical changes and improves the social situation. It influences our social, civil, cultural, political, economic, and aesthetic outlook.

The modernization has converted mass media into an important feature of an act. The majority media centers are located in urban areas. The majority of consumers of the mass media products also concentrates in and around cities and towns.

Scientific literacy

Scientific literacy is the knowledge of scientific concepts and processes required for a personal decision-making. Also, it is participation in civic, and cultural affairs, and economic productivity. If the thought of scientific literacy is to possess relevance for situations where students encounter science. It incorporates the power to interact constructively in socio-scientific issues in examining a variety of real-world problems. In today’s world, such issues might include the impact on society of: heating, gene-splicing, animal testing.

EFFECT OF MASS MEDIA

The influence of media on society has been growing fast renewals within the community. Media influences the other aspects like the character of a communicator. The content / information from the media itself, also as responses from the community.

Mass media, influences like persuading the media to use a specific product. Indirectly persuaded to support a specific political ideology or party. In connection with this matter, there are some contemporary theories related to the influence of mass communication.

THE ORIENTATION OF THE MASS MEDIA

Social change is a sign of the changing social structure and cultural patterns within a society. It is also a general phenomenon that happens all the time in every society. Social change within the community includes several orientations, including

(1) Changes with the orientation in an effort to leave elements of social life that must be abandoned or changed.

(2) Changes with the preparation in some form or element or elements that do form new.

(3) Change-oriented forms, elements, that have existed or exist in the past.
In establishing the orientation of a change process, there are several factors that give strength to the orientation of those changes.

As follows:

(1) Attitude, during this case both the size and the scale of groups of people. Who are ready to appreciate the works of others. Without seeing from the large-scale or small labor productivity itself.

(2) The ability to bear some deviation from the forms or elements of routine, because in fact one of the drivers of change in the individuals who deviate from the routine things, creatures who wish to deviate of the weather of routines.

(3) Establish a habit or an attitude, which could give a gift (reward) to other parties (individuals, groups) who excel in innovation, both within the field of social, economic, and science and technology.

(4) Availability of facilities, also education and training services that have the specifications and qualifications progressive, democratic, and open to all parties who need them.

A process of social change does not always orient to the advancement alone. A setback and therefore the degradation (fade or loss of a degree or qualification forms or Neal-values in society), not only in one direction or orientation changes linearly, but also had the residual effect of gaining success of a change process. 

For example, changes in science and technology, from science and technology that earthy to modern science and technology (forward), may cause jiggle-jiggle on the weather or the values prevailing in society was concerned, which is usually mentioned as culture-shock.

MEDIA AS SUPPORTING CHANGE

Consciously or unconsciously the mass media has become a crucial a part of community life. Through our media we can learn many things that can be made a lesson. News about the events that occurred abroad and domestic to understand quickly and simply through the mass media. This is because the mass media have the power to deliver information effectively.

The roles of mass media are:

Firstly, Most people who sleep in traditional societies consider the media have supernatural powers once you first knew him because the media can make an individual see and know the places that haven’t visited and know people that haven’t met. The media has helped people recognize the developing countries of other people’s lives in order that they gain a replacement outlook in life.

The mass media are often a bridge between traditional societies transition toward a contemporary society.
Secondly, the mass media to focus attention. As a result, over time people began to go away the customs or culture and assume that culture as something ancient and modern.

2) The power to tolerate some deviation from the forms or elements of routine, because actually one among the drivers of change within the individuals who deviate from the routine things, creatures who wish to deviate of the weather of routines.

Establish a habit or a attitude

(3) Establish a habit or a attitude , which could give a gift (reward) to other parties (individuals, groups) who excel in innovation, both within the field of social, economic, and science and technology

(4) Availability of facilities and education and training services that have the specifications and qualifications progressive, democratic, and hospitable all parties who need them.


A process of social change isn’t always oriented to the advancement alone. A setback and therefore the degradation (fade or loss of a degree or qualification forms, not only in one direction or orientation changes linearly, but also had the residual effect of the success of a change process. 

For example, changes in science and technology, from science and technology that earthy to modern science and technology (forward), may cause jiggle-jiggle on the weather or the values prevailing in society was concerned, which is usually mentioned as culture-shock.

Sajid Saleem
WRITEN BY

Sajid Saleem

We struggle over for students of general and medical education. Also, we play an essential role in the acquisitions of knowledge and in intellectual development. In general Education we provide the knowledge and the skills needed by everyone, regardless of their future field and occupation. In medical Education we provide knowledge and skills to the students of medical field. A Nutritionist from our team who is expert in food and nutrition can help patients to choose the right things to eat. He is also writing very helpful content for the students of nutrition and diet.